What do you see when you think of technology? Do you see perhaps the clean, pristine surfaces of the Apple store, the minimalist color scheme and architectural sensibility? What does it suggest? Efficiency, right? Cleanliness, sleekness. What do we associate efficiency and cleanliness with in our society? Progress, innovation. Unfortunately if we try and apply the same standards to all areas of human life, it clashes with many of our most basic drives and instincts. So if you establish this as our ends, the means would be to condition the human out of humankind. And at the end of this you are simply left with civilization, a well-oiled machine, smoothly running. This is the future Huxley presents in this book; it's bleak, it's depressing, but most of all it's frighteningly real. With all this renewed attention on Orwell's dystopia, maybe it's time to reexamine Huxley, who presented a culture defined by it's goals and values, inundated by pleasure and entertainment, the tools of technologies they didn't understand rather than their masters. After all, at one time entertainment technology gave us reality-TV stars, now it would seem it gives us leaders from the self-same source. Yes, maybe it's time to give Huxley another look. — From Salvatore's Picks
Now more than ever: Aldous Huxley's enduring "masterpiece ... one of the most prophetic dystopian works of the 20th century" (Wall Street Journal) must be read and understood by anyone concerned with preserving the human spirit in the face of our "brave new world"
Aldous Huxley's profoundly important classic of world literature, Brave New World is a searching vision of an unequal, technologically-advanced future where humans are genetically bred, socially indoctrinated, and pharmaceutically anesthetized to passively uphold an authoritarian ruling order--all at the cost of our freedom, full humanity, and perhaps also our souls. "A genius who] who spent his life decrying the onward march of the Machine" (The New Yorker), Huxley was a man of incomparable talents: equally an artist, a spiritual seeker, and one of history's keenest observers of human nature and civilization. Brave New World, his masterpiece, has enthralled and terrified millions of readers, and retains its urgent relevance to this day as both a warning to be heeded as we head into tomorrow and as thought-provoking, satisfying work of literature. Written in the shadow of the rise of fascism during the 1930s, Brave New World likewise speaks to a 21st-century world dominated by mass-entertainment, technology, medicine and pharmaceuticals, the arts of persuasion, and the hidden influence of elites.
"Aldous Huxley is the greatest 20th century writer in English." --Chicago Tribune