Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass (Hardcover)

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From the editor in chief of Variety and author of the New York Times bestseller Ladies Who Punch, the never-fully-told, behind-the-scenes story of Donald Trump and The Apprentice, the long-running reality series that catapulted him to the White House.

Here for the first time is the definitive untold story of Donald Trump’s years as a reality TV star. Trump himself admits he might not have been president without The Apprentice. Now, just as he uncovered the chaos inside the daytime favorite The View in his bestselling Ladies Who Punch, Ramin Setoodeh chronicles Trump’s dramatic tenure as New York’s ultimate boss in the boardroom, a mirage created by Survivor producer Mark Burnett and NBC boss Jeff Zucker. With unprecedented access, including hours of interviews with Trump, his boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and some of the most memorable contestants, and writing with flair and authority, Setoodeh shares all the untold tales from this legendary show that has left its mark on popular culture, shaped the legend of its star, and ultimately changed American history.

About the Author

Ramin Setoodeh is Variety's co-editor in chief and the author of the New York Times bestselling book Ladies Who Punch: The Explosive Inside Story of "The View." In 2018, Setoodeh was named entertainment journalist of the year by the Los Angeles Press Club. He previously worked as a senior writer for Newsweek and the Daily Beast. He lives in New York. 

Praise For…

"Ladies Who Punch is terrifically fun to read. Setoodeh has been reporting on the show for years, and he knows everyone. The book is studded with juicy little scoops, including firing stories, backstage drama." — Slate on Ladies Who Punch

"And you thought the The View could get crazy on-screen (Joy Behar and Meghan McCain, we’re looking at you). This pull-back-the-curtain story of almost two decades of the groundbreaking talk show delivers . . . . This is everything a behind-the-scenes book should be—dishy, surprising, and written with the unprecedented help of those who lived it." — Booklist on Ladies Who Punch

"With unprecedented access to nearly every host, Setoodeh paints a vivid and informative picture of the highs and lows of the past 20 years from several different perspectives . . . . With a random array of hosts and plenty of drama to go around, Setoodeh manages to peel back the composed facade viewers see on their screens in order to focus on raw feelings and teetering emotions of those closely involved with The ViewLadies Who Punch is an exciting read that proves there’s always a little soap opera even if a show presents itself as news." — Associated Press on Ladies Who Punch

"Ladies Who Punch is ultimately an indictment of what television and reality culture does to women—how it draws them in, chews them up, and unceremoniously spits them out. It’s less clear what it’s done to the rest of us." — Times Literary Supplement (UK) on Ladies Who Punch

“It’s already stirring up so much drama I’m considering asking it to be a New York housewife next season . . . . This book is hot.” — Andy Cohen on Ladies Who Punch

"My biggest regret was ever sitting down with [Ramin]." — Rosie O'Donnell on Ladies Who Punch

"Talk about a tell-all! It’s full of juicy inside information." — US Weekly on Ladies Who Punch

Product Details
ISBN: 9780063139909
ISBN-10: 0063139901
Publisher: Harper
Publication Date: June 18th, 2024
Pages: 288
Language: English