Dataclysm: Who We Are (When We Think No One's Looking) (Hardcover)

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One of the best parts about reading non-fiction are the graphs they can include through the reading, if you are a fan of infographics and mapped out data then get ready for Dataclysm! Christian is one of the co-founders of the online dating site OkCupid and throughout the book he uses a wealth of data from his site and others (Facebook, Reddit, Twitter, etc) to lay out information about who we are and what we think of others. From algorithms that show where your spouse stacks up against your friends via your facebook account (and how likely your relationship is to last because of it), to the intimacies that our “hash tags” in blog posts reveal about us, the data we freely put on the internet is being mined and formed to the collectors will. Christian goes into great effort and detail to lay out his information and points, in a transparent manner to the reader, giving them the chance to see his thought process and what it can be like when someone is given the personal information of millions of people and the ways they can put it their own purpose. My biggest takeaway from this read is not just how we act when we think we’re alone, but how many people are actually watching and what they are doing with what they see.



A New York Times Bestseller
An audacious, irreverent investigation of human behavior and a first look at a revolution in the making

Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
For centuries, we ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

About the Author

Christian Rudder is a co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.

Coverage from NPR

Product Details
ISBN: 9780385347372
ISBN-10: 0385347375
Publisher: Crown Publishing Group (NY)
Publication Date: September 9th, 2014
Pages: 300
Language: English