Polling Matters: Why Leaders Must Listen to the Wisdom of the People (Hardcover)

Polling Matters: Why Leaders Must Listen to the Wisdom of the People By Frank Newport Cover Image
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Description


Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Product Details
ISBN: 9780446530644
ISBN-10: 0446530646
Publisher: Grand Central Publishing
Publication Date: July 30th, 2004
Pages: 320
Language: English