On Our Shelves Now
An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation.
If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most?
Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG “mommy blogger” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.
Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?
Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).
About the Author
Stephanie McNeal is a senior editor for Glamour. She is an alumna of the University of Southern California’s Annenberg School of Communication and Journalism, where she received her BA in broadcast and digital journalism with a double major in international relations. She is originally from San Diego, California, but now resides in New York with her husband, daughter, and cat.
“I couldn’t stop reading this. It is so compelling, so fascinating, so fair in a way that most people find impossible to be with influencers. Swipe Up for More! portrays the influencer world with such intimacy and rigor that even the most skeptical reader will be awed and intrigued by the impact of this industry. It reads like an incredibly entertaining and engrossing conversation with a chronically online friend with a PhD in internet studies.” —Nora McInerny, author and host of Terrible, Thanks for Asking
“A sharp, concise, and often juicy look at one of the fastest-growing industries in the world. McNeal is at the top of her reporting game with this definitive chronicle of this new breed of celebrity.”
—Jo Piazza, bestselling author, coauthor of We Are Not Like Them, and host of the Under the Influence podcast
“I couldn’t put this book down. It’s an incredibly fun read, but it’s also the most accurate, raw, and honest representation of influencer culture out there. If you’ve ever wondered what being an influencer is really like, you’ll get your answers in this book.” —Grace Atwood, influencer and creator of The Stripe
“Swipe Up for More! is very funny and very smart, propelled by a relatable, sick curiosity about those who encountered their wildest dreams and their weirdest nightmares when they decided to stake their claims on Instagram.”—Kaitlyn Tiffany, staff writer at The Atlantic and author of Everything I Need I Get from You
“A fascinating, immensely readable journey into the world of influencers that shows us the reality of lives built on #spon. This book is the juicy deep dive that anyone who’s ever clicked on an influencer’s affiliate link has been waiting for.” —Doree Shafrir, cohost of the Forever35 podcast
and author of Startup: A Novel
“In Swipe Up for More!, Stephanie McNeal delivers the missing piece of the multibillion-dollar influencer economy story: she paints the women who work
in the market with exacting brushstrokes and gives their lives the nuance they deserve.” —Vanessa Grigoriadis, author of Blurred Lines: Rethinking Sex, Power, and Consent on Campus
"Influencing has become a massive, powerful industry, and this book explains how it happened...McNeal has the experience, understanding, and insight to explain the influencer industry and the impact it has on society."—Kirkus
"An entertaining inquiry into the not-so-secret lives of social media celebrities...a revealing look behind the selfie camera."—Publishers Weekly