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J.C. Leyendecker: American Imagist (Hardcover)

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This lush beautiful volume is an homage to one of America's greatest illustrators, J C Leyendecker. For two decades at the beginning of the twentieth century, Leyendecker was the premier cover artist for the Saturday Evening Post and other popular magazines of the period. He did over 350 covers for the Post alone! That is more than anyone...including Norman Rockwell. He is credited with introducing such Americana as the New Years Baby. His style is very recognizable and his brushwork is quite distinctive. Leaf through this lovely volume, and you will be given a tour of American culture at the turn of the century. On an interesting side note....that handsome young man on the cover is Charles Beach. You will seem him reappear in many of Leyendecker's images. He was the illustrator's muse and long time companion for over 40 years.



One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist. Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists.

About the Author

Laurence S. Cutler is an architect, author, and the chairman and co-founder of the National Museum of American Illustration. Judy Goffman Cutler is an art dealer, author, owner of the American Illustrators Gallery in New York, and a co-founder of the National Museum of American Illustration. The Cutlers live in Newport, Rhode Island.
Product Details
ISBN: 9780810995215
ISBN-10: 0810995212
Publisher: ABRAMS
Publication Date: November 1st, 2008
Pages: 256
Language: English
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