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The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological features underpin the behaviour of many species, and that there are some problems with traditional micro-economic theory.
About the Author
David McFarland studied zoology (BSc Hons) and psychology (DPhil). He researched and published in the fields of animal behaviour, philosophy, physiology, psychology and robotics. He retired in 2000, and is an Emeritus Fellow of Balliol College, Oxford, UK. Since retiring, he has published seven books.