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Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigmatic and challenging. The book serves as a concise guide in understanding Russia from an international business perspective. It explores strategic issues, drivers, constraints, costs, and risks of international expansion and includes analytical tools, practical applications, sources of information, and assistance in international business research. These are supplemented by analysis of Russia's macro-economic profile, drivers, strategic strengths and weaknesses in the comparative context, including its international market attractiveness and opportunities for U.S. companies. The book examines Russia's main industries, their profiles, trends and business attractiveness, trends, and marketing strategies. The discussion of Russia's regions covers regional subdivisions and economic profiles with the focus on Moscow, the leading economic region. The book also covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing. Despite the onslaught of capitalism, Russia retains its relationship-driven culture. The book provides insights by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications. The book's pedagogy includes skill development exercises and cases on doing business in Russia.
About the Author
Anatoly Zhuplev is a professor of international business and entrepreneurship at Loyola Marymount University (Los Angeles, California). He taught for 10 years at the Moscow Management Institute, in Bonn, Germany in 1994, 1998, and 2009; in Warsaw, Poland (as a Fulbright scholar) in 2005; in Paris, France from 2004 to 2007 (short-term programs); and at Northeastern University in Boston, Massachusetts from 1989 to 1990. His publications on international management, international entrepreneurship, international business, European energy security, and corporate governance (around 100 overall) have been published in the USA, Canada, Europe, and Russia. He received his PhD from the Moscow Management Institute, Russia, in 1981.