The Smart Entrepreneur: How to Build for a Successful Business (Paperback)

The Smart Entrepreneur: How to Build for a Successful Business By Bart Clarysse, Sabrina Kiefer Cover Image


More people than ever are becoming entrepreneurs, but the perils of starting your own business are well–documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy–to–understand steps The Smart Entrepreneur uses a combination of both mainstream business experiences and state–of–the–art academic research, distilled into an accessible reference book specifically targeted at those interested in business start–ups. Designed to appeal to everyone, from business students looking to commercialize a business idea to managers looking to inspire entrepreneurial thinking in their teams.

About the Author

Bart Clarysse holds the Entrepreneurship Chair at Imperial College Business School in London. He has been an executive teacher for multinationals such as Johnson and Johnson, KLM, and Belgacom on corporate venturing and turnaround strategies. He is also founder of several high–tech start–ups. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design program at Imperial College Business School. Previously she has worked for the Associated Press, Business Week, and the Financial Times.
Product Details
ISBN: 9781904027881
ISBN-10: 1904027881
Publisher: Elliott & Thompson
Publication Date: June 8th, 2011
Pages: 224
Language: English