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Lauren Potter: "Facebook for Beginners: How to Create a Facebook Page for Your Business"

Community Editor and Social Media Manager for Downtown Phoenix Inc. leads a workshop on creating and cultivating an online presence for your business.

Creating a Facebook page for your business doesn't have to be intimidating. Whether you're a seasoned business owner or starting a new venture for the very first time — this class will help you establish an online presence so you can reach your audience and start sharing your brand with the world.

Beginners are best
Are you a social media novice? Perfect, you're right where you need to be. The students who will benefit most from this class are business owners with little to no experience using social media. (Keep in mind: you'll need a personal Facebook account in order to create a page for your business.)

Topics covered:
  • Understanding banner and profile photos — what photos work best? How big should they be?
  • How to choose a business category and effective call-to-action.
  • How to link existing websites or social media accounts to your business page.
  • Understanding the different types of page posts — photos, videos, links, and more.
  • How to publish and schedule posts.
  • How to respond to comments and private messages.

  • Cost: $25.
  • Register below or call 602.274.0067.
  • Refunds will not be issued within three days of the event.

LAUREN POTTER is the Community Editor for Downtown Phoenix Inc., where she manages the organization's Facebook, Twitter and Instagram pages with a total of more than 200,000 followers. With a diverse background in marketing/social media for small nonprofit arts organizations and local restaurants, Lauren is best known for her incredible eye for photography. Originally from Australia, Lauren has been in Phoenix for 10 years and still keeps a jar of Vegemite in her cupboard.
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