The TEDx speaker and founder of Compassion Over Killing shares his debut book detailing the 'clean meat' movement.
Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat--real meat--without the animals. From the entrepreneurial visionaries to the scientists' workshops to the big business board-rooms--Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.
Since the dawn of Homo sapiens
some quarter million years ago, animals have satiated our species' desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves.
But what if we could have our meat and eat it, too? The next great scientific revolution is underway--discovering new ways to create enough food for the world's ever-growing, ever-hungry population.
Enter clean meat--real, actual meat grown (or brewed) from animal cells--as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Whereas our ancestors domesticated wild animals into livestock, today we're beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And the story of this coming "second domestica-tion" is anything but tame.
Co-presented by the ASU School of Sustainability.
ABOUT THE AUTHOR
When PAUL SHAPIRO took his first bite of clean meat in 2014, more humans had gone into space than had eaten real meat grown outside an animal. In addition to being among the world's first clean meat consumers, Shapiro served for 13 years as a spokesperson and vice president for the Humane Society of the United States. The founder of Compassion Over Killing, a TEDx speaker, and an inductee into the Animal Rights Hall of Fame, Shapiro has published dozens of articles about animals in publications ranging from daily newspapers to academic journals. Clean Meat
is his first book. You can read more about his work, including other writings, and contact him at www.paul-shapiro.com