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Social Savvy: Mastering Social Media for Startups, Entrepreneurs and Small Businesses
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With World Social Media Day coming up on June 30, now is the perfect time to be rethinking your strategy.

Social media has a proven value for businesses, but with limited resources in a constantly changing landscape, it can be challenging to use it effectively (if at all). Your application of social media, though, is vital to forging relationships with current customers and networking to new ones.

Join us for a collective conversation on social media with a panel of experts who use it for business every day. We'll share ideas, tips, and best practices, and explore which platforms are best for which content, how to use different platforms strategically, and how to organize a plan or schedule.

  • Cost: $5.
  • Register below or call 602.274.0067.
  • Refunds will not be issued within three days of the event.

  • There is plenty of free public parking west of Changing Hands Phoenix, at 400 and 444 West Camelback. Additional free public parking across Camelback to the south.
  • Don't want to drive? Take the Light Rail! It lets off at the Central Avenue/Camelback Park-and-Ride, which has hundreds of free parking spaces across the street from Changing Hands.

BRANDI PORTER is the Marketing and Events Coordinator at Downtown Phoenix Inc., where she successfully managed the social media for downtown Phoenix for nearly three years. Now in a marketing consultation role, Brandi thrives on working with small businesses, community-building events and people-centric projects.

CAITLIN WATERS currently serves as the Marketing Manager at Risas Dental and Braces where she oversees the company's marketing, social media, communications, PR, and partnership outreach efforts. Outside of Risas Dental, Caitlin serves the Phoenix entrepreneur community. As City Director for House of Genius and a key member of the #yesphx marketing team, helping startups and small businesses connect, collaborate, and succeed is her passion.

EVAN ROBERTS is a writer, storyteller, and digital marketer in downtown Phoenix. An INFJ, Evan comes to Phoenix from Cleveland, OH by way of Memphis, TN and gained his experience in the tech, museum, and education industries.

ERICA FETHERSON is a second generation Arizona native and has spent her whole life in the Valley of the Sun. She is one of the longest serving staff members at Local First Arizona and has watched Local First Arizona quadruple in size since 2011. Erica specializes in digital communications as well as public relations, and oversees Local First Arizona's communications strategies across the state.

VINCENT ORLECK is CMO at BRANDish Social Media Marketing, and President of Social Media Club Phoenix. HIs life was essentially "repurposed" in 2012 when, after working for a number of years in real estate and local retail ad sales at The Arizona Republic, he accepted a position with Facebook here in Valley as part of their small business program, and the rest is history. He lives in Mesa with his wife and two daughters.
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