Mind Your Business: The Creative Curve by Allen Gannett
6:30PM MONDAY, NOVEMBER 11
Book Cover
Author Photo



Join us for "Mind Your Business," a book club for business leaders, managers, entrepreneurs—anyone interested in the art and science of doing business!

On the second Monday of each month, Javelina CEO Catherine Alonzo leads a discussion of a business book at Changing Hands Phoenix, home of our First Draft Book Bar. Ranging from how to build and scale a business to how to lead a team, you'll read business book classics as well as new hits. (And get 10% off when you purchase the selection of the month at Changing Hands.)

PARKING / LIGHT RAIL
  • Don't want to drive? Take the Light Rail! It lets off at the Central Avenue/Camelback Park-and-Ride, which has hundreds of free parking spaces across the street from Changing Hands.

ABOUT THE BOOK
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  
 
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.  
 
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
The Creative Curve: How to Develop the Right Idea, at the Right Time Cover Image
$25.20
ISBN: 9781524761714
Availability: On Our Shelves Now
Published: Currency - June 12th, 2018

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